Understand your visitors

Your site keeps track of what people actually do on it, so you can tell which parts are working.

What is measured

What	When
Sections reached	Someone scrolls far enough to see a section
Button clicks	Any button in any section
Form starts and finishes	The gap between the two is usually the most useful number on a page
Contact clicks	Phone, email, LINE and social links
Video plays	Someone actually starts an embedded video
Bookings	From first view through to a confirmed booking

Naming your sections

Each section has an Analytics name under Appearance. Setting one is optional, but worth doing on anything that matters.

Without a name, a section is identified by its position on the page — so the moment you reorder or rebuild, your reports stop lining up with what came before. A name stays put, and lets you compare a section before and after a redesign.

Use short lowercase names with hyphens: hero, closing-cta, pricing.

tip

Pages started from a template already have names on every section that matters, so you get useful reports without setting anything up.

Where your visitors come from

When someone arrives from an ad, an email or a search, your site remembers how they found you — and keeps it with any booking or enquiry they later make.

Both are kept:

• First touch — how they first discovered you. Never overwritten.
• Last touch — what brought them back the time they finally booked.

This is what lets you tell which campaign produced actual revenue, rather than just clicks.

Your own tracking tools

If you run ads, you can add your own Google Analytics, Google Tag Manager, Meta Pixel, Google Ads or TikTok tag to your site, so conversions appear in the account you buy ads from.

These only load for visitors who accept cookies. Anyone who declines never downloads them at all.

Cookies and consent

Visitors are asked once whether they accept cookies. Until they choose, nothing non-essential is stored and no advertising tag loads — declining is the default, not accepting.