This or That

Sets two things against each other — what you are not, and what you are.

Useful when visitors arrive having already tried something similar. Saying plainly how you differ does more work than another list of benefits.

Settings

Setting	Options	What it does
Section title	Text	Optional heading above the columns
Label	Text	Small label on a column, e.g. "Not this"
Emphasis	Plays down, Neutral, Stands out	Which column the eye goes to
Heading	Text	The main line for that column
Body	Text	Supporting detail

Up to four columns. Two is usually the point.

tip

Set the first column to Plays down and the second to Stands out. A reader should be able to tell which side you are arguing for without reading.